The Value of Organic Search Engine Marketing
In this age of dominant social media, does it matter whether or not your websites are properly optimized for search? Believe it or not, yes. If your main site functions as your prime source for e-commerce and a point of contact for your business, it is important that customers can find it via search if [...]
Full StoryChoosing the Right Twitter Hashtag for Your Marketing
Used to be you’d see a billboard advertising a product or service with a phone number underneath the company logo. Then the phone number became a website address, then a Facebook user name alongside the unmistakable blue square with rounded corners. Today, you are more likely to find advertisements that display none of these things [...]
Full StoryCINIVA Web Agency Heats Up Damuth Trane’s Online Presence With Cool New Site
Noted two years in a row as one of the best places to work in Hampton Roads by Virginia Business, Damuth Trane not only offers its employees a safe and dependable workplace, but clients are assured of quality power plant resources. As a means of modernizing their message after more than four decades in the [...]
Full StoryWhat’s the Fuss About Google Plus?
So, Google Plus is supposed to be the big threat to Facebook, just as Google Buzz was to have been…something. In the frenzy to become early adopters of the latest social media trend, webmasters are coding the little +1 buttons on their sites, which turn blue when a user clicks them to give the content [...]
Full StoryTwitter Connections – How to Establish Connections on Twitter
What can a business do on Twitter to improve their social media clout and click-through rating? As somebody who works in social media, I’m asked this often. Where Facebook and YouTube appear to offer businesses a clear understanding of how they work and how they benefit others, Twitter remains an enigma. Business marketers know they [...]
Full StoryVote for CINIVA, Best of Hampton Roads
This year, now through March 31, you have the opportunity to help us reach the top of a new subcategory in the Best of Hampton Roads Business to Business polls.
Full StoryCINIVA Clients are the Best of Hampton Roads
Each year, The Virginian Pilot holds its Best of Hampton Roads polls. Residents throughout the metropolitan region have the opportunity to vote for the businesses, restaurants, and services they believe are the best in Tidewater. It should be no secret that many perennial winners are also CINIVA Systems clients – just as they strive to [...]
Full StoryGoogle Takes A Stand To China
Clap. Clap. Clap clap clap clap… roaring applause… crazy guy hanging from the rafters screaming “YOU DA MAN, GOOGLE!” In case you haven’t heard, Google has announced to China that they will stop censoring google.cn. This comes as a result of a series of targeted attacks on Google by China’s infrastructure – attacks that have [...]
Full StoryMarketing Your Brand in 140 Characters Or Less
In website design, the credo used to be that one had an average of five seconds to capture the attention of a visitor with compelling “above the fold” content. If nothing placed immediately under the address bar prompted somebody to scroll down the remainder of the page, you could be certain the next action would [...]
Full StoryYelp Walks Away From Half Billion Dollar Google Deal
The deal had been in the later stages of negotiation. The two companies had agreed on a price – around $550 million plus earnouts – and were working through the final details of the acquisition. Something happened that made Yelp reconsider the deal. Over the weekend they notified Google that they were not going to [...]
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