Google Ads in the Pilot?

It’s possible one day you might open an issue of the Virginian-Pilot and find Google Adwords, resting to one side, next to Ziggy or Dear Abby or Larry Bonko’s column. Already in test mode in Chicago, according to Chicago Business, the ads are similar to the panel ads seen in Google search. Question is, will a purchase of Google Adwords online carry over to the advertiser’s local paper? If not available locally, can the advertiser choose to put up ads in a nearby paper. This is one to watch as Google’s reach into traditional advertising expands.

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