Social Media Resolutions For 2010

With the year drawing to a close, you’re bound to reflect on 2009 and the highs and lows associated with canada viagra no prescription your business. Whether you enjoyed strong sales or disappointing numbers, depending on how the economical climate affected your line of work, it can be argued that you’ll come away from the old year having learned something about social media’s effect on your brand. More importantly, you’ll have the motivation to utilize social networking on a larger scale as consumer turn to online profiles and data sharing to make decisions on purchases and other life issues.

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As 2010 nears, now is the time to consider your Social Media Resolutions. Where will you concentrate efforts, and to what extent will online networks play a role in how you present yourself and your company to others? Now, perhaps, you have the Facebook fan page and Twitter account…what else is there to do next year?

Plenty. Social sites aren’t going away. In fact, as platforms like Twitter and Facebook and similar sites develop, they are becoming deeply integrated with established media. Watch a news network on television, and you’ll find they’re getting their news from YouTube videos. In order for your business to find customers, you have to find them through social media, and that means ramping up your campaigns.

This coming year, you need to resolve to:

1) Attract more followers. The adage of “I follow you, you follow me” may not always work in your favor. It’s not uncommon to look at a Twitter profile and see that person is following a number equal to his followers, but when you think about it, is anybody really reading the posts. Mutual admiration can soothe the ego, but at the end of day you want people on Twitter to read your feed because they WANT to read it, not because they feel obliged if you add them to your reading list. How do you attract more followers to any social network? Cross promote among your profiles, add URLs to e-mail signatures, campaign via established opt-in e-mails addresses. Above all else, produce the relevant content on a regular basis and people searching for it will find you.

2) Gain different perspectives and share them. Depending on the size of your business, either you are doing everything yourself, or you have hired a marketing person or firm to handle your social media. Both options are good, but when it comes to nurturing a fan page it’s important to keep the information current and interesting. Every post doesn’t have to be about the hard sell – get to know the people who visit your page. Converse, share information, and if you have the manpower working for you get employees to contribute socially. Mix up the perspectives on your feeds and present to consumers and clients a well-rounded image.

3) Broaden your horizons. Once upon a time, television was all about the Big Three networks. These days, it may seem like social media is all about another big three – Facebook, Twitter, YouTube – but don’t discount niche networks that could provide you with a new audiences for your products and services. Restaurant owners should take advantage of sites like Foodbuzz and Yelp and encourage patron interaction and feedback. Businesses seeking to grow gay/lesbian patronage can set up shop on GLEE.com, and Care2.com provides a great forum for people interested in environmental concerns.

The key to keeping strong social media resolutions in the new year, however, starts with producing relevant content. Grab readers, and they’ll grab you right back.

Kathryn Lively is a social media specialist assisting Virginia businesses with social media optimization and travel social media

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