While browsing through a Twitter feed, I caught sight of a mini conversation between two people trying to figure out how people they do not follow ended up in their feeds. For the time being, this viagra buy now is only a phenomenon that occurs when one reads directly from Twitter’s site – readers such as Echofon and Tweetdeck do not capture these particular posts. What is happening here is that when somebody you follow retweets a post made by somebody you don’t follow, Twitter adds the original post to your feed, with the avatar and profile link of the poster. The purpose, ostensibly, is to broaden a user’s awareness of like-minded Tweeters out there.
What does this mean for the business person who utilizes social media in his/her marketing plan? For one, every time one of your posts is retweeted, there is a chance somebody who doesn’t follow you will see your post, and perhaps be inspired to add you to a feed. Of course, this is based on the assumption that potential followers will use the Twitter site and not a special reader (or a reader that supports this function – as readers update this could become a reality), and that people will retweet your posts in the first place. In order to take advantage of this added exposure to your company, you must not only be social, but be interesting.
Recruitment of Retweeters
It’s not uncommon to see a request for followers to retweet a particular message, be it a sales notice or a call to action. Depending on the scope of your business, you can conduct Twitter-only discount codes for products and services, then request followers to spread the word. Adding incentive (i.e. choosing a random retweeter for a prize giveaway) may boost motivation.
Maintaining your Twitter account on a personal level, too, may encourage followers to spread your wisdom. If you were to constantly post repetitive information hustling people to your main site, you might find you lose more followers than you gain. Take care to nurture relationships with those already opted-in to your feed, and you can cultivate a larger following as you progress socially.